Representative Scenario
We replaced a $90K SDR hire with AI and booked more demos in 6 weeks than the previous quarter.
12-person B2B SaaS · $2M ARR · COO-led go-to-market
The Challenge
The team had outbound that was completely stuck. A twelve-person company at $2M ARR, growing, but the founder and COO were carrying top-of-funnel themselves between everything else they owned. The obvious next move was to hire an SDR. The problem was the math. A competent SDR meant $70K to $90K in base, plus ramp time, plus the real chance the hire would not work out and they would be back at zero in six months. For a company watching runway, that is a heavy bet on a single person.
The Approach
Instead of hiring, the team deployed an AI SDR against one narrow segment. One ICP, one pain, one offer. The infrastructure was warmed on a separate sending domain over two weeks before any real volume went out, which protected the company's primary domain and brand. Every campaign was instrumented from the first message: reply quality, positive versus negative responses, and meetings booked. A human stayed on the handoff, so the AI did the research, personalization, and booking while a person ran every actual conversation.
The Outcome
Within six weeks, the system had booked more qualified demos than the team had generated in the entire previous quarter. The cost ran well under what a single junior SDR would have cost, with none of the ramp risk. The COO summed it up plainly: the role they were about to hire for, they are not hiring for anymore.
to outperform the prior full quarter of demos
SDR hire avoided
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